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All In
#1
I received the PDQ program today, and I bought a 2012 Ford Transit Connect. In a couple of weeks, I will get a wrap on it and post some pictures. I just put my logo and some lettering on my Ford Escape. So, I'm all in on this gamble....hope it pays off.
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#2
be sure to study your pdq for ideas on what to do with the new transit... also contact wayne directly to refine your ideas. He was of great help when we did our vans here & we doubled our gross in 15 months or so with the new decor / corporate overhaul.

Con

Being emotionally & mentally "all in" gives you I think huge advantages as you become a true believer in what you are doing & what you are offering has true value - regardless of the price you charge.

Also, be sure to study the pdq stuff 'to learn the system'. We largely do all our own stuff now from scratch but have picked up good 'phraseology' from pdq & other places too... but 'learn the system' of 'emotional response marketing'
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#3
Awesome!

Whose doing your van wrap?

What are your plans with the pdq software?
I'm just trying to hack my way to glory.

Get Encapsulation Pads & More!

1 X's Orbot, Windsor & Sanitare Vacs, Multisprayer, Oreck Orbitor, Stepson, BrushEncap (TM4) CRB  
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#4
This is a business... not a gamble!

When you gamble you put your money on the table and hope or pray that a winning number comes up (and you know you have no control over that)... but you know the odds are against you.

When you have invested in your own business as you have done, you know you have some level of control (not total control) over you future, your destiny. You can go out an knock on doors, put flyers on doorknobs, send newsletters, be active in various groups where prospects congregate (Chamber of Commerce / Networking Groups like BNI / PTA / Church Groups / etc.) to get known in your community as a professional expert. You can do quality control calls, ask for referrals, etc. In other words, you have a substantial level of control over your destiny.

Now that you have made this investment, it is up to you to exert self-control over your marketing - it might be uncomfortable to get out of bed to make that 7am networking meeting but you just might impress someone you meet there who can use your services or refer you to someone who can... or you can go to a casino and put your new truck down on a number and cross your fingers for luck.

Don't gamble - the odds are against you. Control your destiny as a business owner and go out and earn the business!

Larry Galler
The Small Business Greatness Coach
Subscribe to receive my weekly newspaper column by email at http://www.oneyeartogreatness.com
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#5
Con when you use the pdq post cards im curious....do you mail these to your current customer base....or do you mail them in mass to new addresses of people who have never used your services??? its one thing to implement a marketing strategy to increase sales of a already successful business of 15 years to take it to a new level by marketing to an existing customer base ..compared to using the post card method to start a brand new business from scratch...there is a huge difference in response between repeats and brand new custy's
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#6
Joel - the answer is YES

yes to database marketing - not just postcards, but intertwined with newsletters & goody bags etc.

yes to neighborhood mass mailings - yes certainly harder returns! Also depends on the whole enchilada program though. To send out 1000 cars & expect 100 jobs is complete foolishness... but to decide which 1000 is the best of your target, then send out every 10 days another piece of the puzzle, including a personal visit to their door, free room offer and followup after - the point is to saturate yourself so you are memorable to that individual home - that is where it pays off. Also, ensure that all your biz stuff is congruent with each other. Your pdq cant be beautiful & your van a rag & come in holey jeans... pdq is just one more cog in the big wheel... you have to have 90% + cogs in place to really make your biz sing.

Yes Joel, your statement is completely correct. It is completely different. For a time we recorded every thing in the home that we clean, then made mailing lists of a leather mailout to just those who had leather, or cotton or berber etc. The more specific your mailouts are to their individual home specifically, the greater % of return you will get.

What do you do with the person who you did a quote for but didnt hear back for 1 week... or 2... did you follow up? keep on hitting on them - TO SERVICE THEM! When they see you are 100% serious about serving them - they'll remember you - with or without the magnet LOL.

Con
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#7
(01-15-2013, 12:59 AM)Con Schultz Wrote: Joel - the answer is YES

yes to database marketing - not just postcards, but intertwined with newsletters & goody bags etc.

yes to neighborhood mass mailings - yes certainly harder returns! Also depends on the whole enchilada program though. To send out 1000 cars & expect 100 jobs is complete foolishness... but to decide which 1000 is the best of your target, then send out every 10 days another piece of the puzzle, including a personal visit to their door, free room offer and followup after - the point is to saturate yourself so you are memorable to that individual home - that is where it pays off. Also, ensure that all your biz stuff is congruent with each other. Your pdq cant be beautiful & your van a rag & come in holey jeans... pdq is just one more cog in the big wheel... you have to have 90% + cogs in place to really make your biz sing.

Yes Joel, your statement is completely correct. It is completely different. For a time we recorded every thing in the home that we clean, then made mailing lists of a leather mailout to just those who had leather, or cotton or berber etc. The more specific your mailouts are to their individual home specifically, the greater % of return you will get.

What do you do with the person who you did a quote for but didnt hear back for 1 week... or 2... did you follow up? keep on hitting on them - TO SERVICE THEM! When they see you are 100% serious about serving them - they'll remember you - with or without the magnet LOL.

Con

How do track or database? What type of software program?
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#8
Hi Dawn

We manually track every call... not any database recording of it.

Yes we have a database & CRM, but it is not capable of monitoring it the way & the info I want.

That said, I was just in Vegas, seen a new program that is apparently going to release this fall, reasonable cost effective it appears & 'on the cloud'. Looking forward to its release and we may become a protege for their release. We shall see.

Con
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#9
OK, can't resist.

"So, I'm all in on this gamble....hope it pays off"

You are either going to do it or you won't. Unless there is some RADICAL mental or physical limitation; ANYONE can build a carpet cleaning business.

There is ZERO gamble in a business. There is only willingness to do what is needed. Period.

You can argue that point with me all you want, but you would be wrong.

I think your decisions to buy the equipment is great. Buy two if you can, three is better.

Shoot, ready, aim. Get moving, keep moving and don't stop, do EVERYTHING wrong and it will still work out. I did it, from zero to needing a ridiculous amount of money NET the first month. I do know how to work hard and a gob of anything times even a small percentage works.

If you actually have money to work with and some time to think Man! then hire Larry... Or even some other lessor human that provides a similar service :-). Make a plan and go man go! :-).
Coby Gibson
formerly: www.45Clean.com
CobyGibson@me.com

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#10
The issue of a database is important on many levels but the technology you use is or should be based on the amount of entries or customers you are dealing with and the use you will be putting it to.

I have clients who have extensive databases using a recipe box and 3"x5" handwritten cards with tabbed dividers. It works fine for them. I have others who use Act!, Goldmine, and other commercial CRM (Customer Relationship Management) software and some use CRM software that has been designed for their industry. It all works.

The key is your goals, the time you can invest in it, and the flexibility of the system. I know this is a very generalized answer to a specific question but there are so many variables and I don't have answers to the questions that need answering - size of customer list, what information you already have and what you need to get, how you plan on using the database, etc.

If you have more interest in this subject, I offer a free telephone strategy session to discuss this topic. If there is interest, I'd set up a conference call to help give you an overview and coaching on the topic. To schedule an appointment send me an email larry@larrygaller.com

Hope this helps.

Larry Galler
The Small Business Greatness Coach
Subscribe to receive my free weekly newspaper column and newsletter by email every Sunday at http://oneyeartogreatness.com
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#11
Safe and profitable journeys. Give er all she's got.
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