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Suggestion for Slogan/USP
#1
I'm about to order new business cards. I'd like to have a slogan or sentence that sums up this idea: having your carpet cleaned by my company means that the same spots won't come back.

One of the things I feel makes my service unique is that my process/ procedure eliminates the reoccurring spots that so many other cleaners have difficulty with.

I'm having a tough time coming up with a short way of saying this.

Steve has so many that work well for his company e.g. "we help you save carpets from sticky residues"

His slogan works well because good carpet cleaners (his customer base) already know what sticky residues do and that his company is the one to go to if that is important to you.

Steve's slogans sum up the unique selling point of his company perfectly.


I know some of you guys write good copy so any suggestions will be appreciated. Please only suggest if its ok for me to use your suggestion on my B Cards and flyers.

-Dante in La Mesa CA



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#2
"Our service will leave you simply Spotless!"


Play on Breathless, as in leaving you breathless.

dance
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#3
"I remove spots that won't come back... GUARANTEED!"

As the Small Business Greatness Coach that specializes in marketing and administration, I offer everyone a demo / consultation / exploratory conversation to prove what I can do for my clients. If you, or anyone else on Steve's BB would like to talk just email me or phone me (219) 464-9463 any time.

Larry Galler
Small Business Greatness Coach
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#4
Low Moisture Carpet Cleaning
...High Quality Clean

That's one I've been using....you can use it if you wanna.


A clean that stays spot free

Spots won't come back...and that's a fact!

Spots are gone...and stay gone!

Spots stay gone

When we're gone...so are the spots

No residue means carpets stay clean longer

No residue means the spots stay gone.

No sticky residue for a carpet that stays clean longer

We take the spots with us so they can't return



I'm not feeling very creative right now. I'm sorry
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#5
"we clean yo shoot" ?
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#6
No matter what slogan (actually you are really talking about a "tag line" in marketing terms) it should be well thought out so you can use it as your branding message - it could and should make your company's name and logo more memorable and communicate your quality and service values to both your clients and prospects. You should use it consistently in every way possible - not only on your business cards, media advertising, web site, vehicles, quotes, receipts, etc. so that your customers and prospects will constantly remember you and understand the type work you do (high end / high volume-low cost / etc.) and, if you can do that, your brand will really pay dividends.

Larry Galler
Small Business Greatness Coach
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#7
Hey Brian, you came up with some pretty good ones. Can i use one? LOL
NickHands up Laughing
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#8
(04-26-2011, 06:08 PM)Nick P Wrote: Hey Brian, you came up with some pretty good ones. Can i use one? LOL
NickHands up Laughing

Sure. I don't mind at all.

When you're rich and famous just remember the me. hatsoff

NOT Rich and Famous in KS. dance
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#9
larrys reply warrants a second read.

whatever your line becomes, be sure to use it on your website, maybe closing each phone call instead of good bye, on your van etc.

make it memorable, if your web name is not great, consider your tag line your web name etc

con
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#10
(04-26-2011, 08:23 PM)Con Schultz Wrote: larrys reply warrants a second read.

whatever your line becomes, be sure to use it on your website, maybe closing each phone call instead of good bye, on your van etc.

make it memorable, if your web name is not great, consider your tag line your web name etc

con

I didn't see a website. I was going to see what might fit with his company.



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#11
I wasnt trying to say that there was a website, my point is to use it everywhere - in as much is possible / practical

con
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#12
I know....it just got me thinking about what would work for him so I looked for a site.

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#13
"Guaranteed to have no spots return....or we will!"

"If spots come back, so will we!"

Not my slogan, but it's what I tell my customers.
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#14
(04-27-2011, 09:00 AM)Lefty724 Wrote: "Guaranteed to have no spots return....or we will!"

"If spots come back, so will we!"

Not my slogan, but it's what I tell my customers.


I wouldnt use either....too negative!
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#15
(04-26-2011, 03:58 PM)Brian R Wrote: Low Moisture Carpet Cleaning
...High Quality Clean

That's one I've been using....you can use it if you wanna.


A clean that stays spot free "Guaranteed"

Spots won't come back...and that's a fact!

Spots are gone...and stay gone!

Spots stay gone

When we're gone...so are the spots

No residue means carpets stay clean longer

No residue means the spots stay gone.

No sticky residue for a carpet that stays clean longer

We take the spots with us so they can't return



I'm not feeling very creative right now. I'm sorry



Brian you are full of it.... I mean ideas

Guaranteed Spot Removal....

C-Spot Go


******The cost of Cars will be going up significantly with the elimination of most of Japan's manufacturing.

Critical little pieces parts are going to be impossible to find. I wish I had a junk yard right now. Oh wait, I do in my back yard.
Rick

How does the Straight Talk Wireless Cell Plan Work?

How does the Net10 Cell Plan Work?

Net 10 Minute Deals
Quality means doing it right when no one is looking...

Henry Ford
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